INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANISATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals because of its cost effectiveness, speed delivery of message, effective feedback and interactive. This new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not.” Public relations practitioners are in the business of communicating with publics and therefore must understand this transformation in order to communicate effectively. However, due to the fast-paced growth of social media, it is difficult for these professionals, as well as the universities training future professionals, to keep current. Blogs, for example, are increasing in popularity because they give independence from traditional editors and media gate keeping (Pavlik, 2007). The use of blogs as a means to gather information is increasing as well as the posting of blogs to better position oneself in he eyes of the public The survey of public relations professionals revealed that they value social media more than they actually use it; however, a majority of respondents believe social media have changed the way their organizations communicate. Respondents’ answers showed that they and their firms are not measuring the impact of social media practices even though most agreed that public relations practitioners should measure who is talking about their organization or their clients’.
Related Project Materials
ASSESSMENT OF POTENTIALS OF WASTE TO WEALTH
Abstract
Municipal solid wastes re-use and recycling have multiple socioeconomic and e...
ETHICAL EVALUATION OF THE IMPACTS OF MINING IN EBONYI STATE NIGERIA
ABSTRACT
This dissertation titled “ethical evaluation of the impacts of mining in Ebonyi State Nigeria” was carried out to fi...
IMPACT OF STAFF TRAINING AND DEVELOPMENT OF EMPLOYEES PERFORMANCE IN NIGERIA. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
ABSTRACT
This study was carried out on impact of staff training and development on employees performance in Nigeria usin...
PHYTOCHEMICAL AND SOME PHARMACOLOGICAL STUDIES OF THE AERIAL PART OF ALYSICARPUS OVALIFOLIUS Schumach & Thonn FAMILY: FABACEAE
ABSTRACT
Alysicarpus ovalifolius (Schum.&Thonn) Family: Fabaceae is a protein rich fodder plant that is widely distributed across Afr...
THE ROLE OF MINDFULNESS TRAINING IN VOCATIONAL EDUCATION SETTINGS
ABSTRACT: The Role of Mindfulness Training in Vocational Education Settings explores the integration of mindfulness practices to enhance student we...
PUBLIC SECTOR ACCOUNTING AND NIGERIA LOCAL GOVERNMENT COUNCILS (A CASE STUDY OF LOCAL GOVERNMENT AREA IN EDO NORTH SENATORIAL DISTRICT)
Abstract
This research work is deliberately effort by the researcher to criti...
INFLUENCE OF COMMUNITY RADIO IN AGRICULTURAL DEVELOPMENT
ABSTRACT
This study was carried out on the influence of community Radio in agricultural development using Caritas...
RADIATIONS FROM DAPPLING TELECOMMUNICATION MASTS- ASSESSMENT OF RISK PERCEPTION AMONG RESIDENTS WITHIN RANGE OF TELECOMMUNICATION MASTS IN SOUTH-SOUTH NIGERIA
Background to the Study
According to Akintowa et al. (2009), more than 100 years ago, scientists discovered that many elements commonly f...
CONSTRUCTION OF A MICROCONTROLLER BASED
ABSTRACT
Microcontroller based automate controller is a project design of a system that is used in operating a gate automatically. The sy...
INTERNAL CONTROL SYSTEM AS A FACTOR OF FRAUD PREVENTION IN NIGERIA FINANCIAL INSTITUTION
Abstract
The main purpose of this study was to investigate the internal control system as a factor of fraud prevention...
